Sarah has worked as a New Media consultant for twelve years, holds a European Masters in Interactive Media and has experience in telecoms, entertainment, finance industries and the UK public sector. She has advised on accessibility and engagement for internet, DiTV, SMS and government e-policy and e-democracy initiatives. She has worked in partnership with BT, NTL, DTI, Cabinet Office, BBC and a number of internet start ups. She advises on customer adoption and user engagement, ensuring a strategic approach is taken to the clients’ business objectives.

Sarah's involvement with the Hyperwords concept goes back to co-founding The Liquid Information Company.

Fleur Klijnsma Business Development.